(Photo Source: Paul Markel)

Academy Sports and Outdoors folded like a house of cards after the Orlando terrorist attack and pulled every self-loading, magazine-fed rifle from their shelves. You may or may not have heard that.

However, we doubt you are aware of their new ammunition policy. Tune in to hear what Daniel Defense said and did in response to Academy’s cowardly move.

During our SWAT Fuel Fitness Talk, Jarrad hit on a serious pet peeve; dirty and lazy gym members. If you go to a gym that is open to the public, be sure you are tuning in.

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From www.breitbart.com:

On June 16, renowned AR-15 designer and manufacturer Daniel Defense sent Breitbart News a press release in which they announced an end to their business relationship with Academy Sports.

The move stems fromAcademy’s post-Orlando decision to pull AR-15 rifles–or Modern Sporting Rifles (MSRs)–from its shelves. Alleged Orlando attacker Omar Mateen used a legally purchased MSR, and Academy reacted by pulling anything that resembles an MSR, including MSR-shaped lighters. At the same time, they contend they will continue selling MSRs, but will simply refuse to advertise them in any way.

Daniel Defense doesn’t like it and they want Academy to know it.

According to the press release, Daniel Defense Vice President of Sales Bill Robinson wrote:

As you know we take our partnership with our stocking retailers very seriously. We are committed to serving and supplying them at the highest level and expect our retailers to have that same level of commitment to our brand and our industry. Unfortunately, Academy Sports has made a corporate decision, in the wake of the recent terrorist attack, to remove all MSRs from their website and in-store displays.

Academy Sports has communicated that they intend to continue to sell the MSR category of firearms without displaying or advertising them publicly. As a prominent MSR brand, Daniel Defense cannot support decisions that are completely contrary to the values of our company and industry.

Therefore, as of today, June 16th, I request that you place Academy Sports on a Do Not Sell list for all Daniel Defense products and terminate any shipments to their stores or distribution centers. It is unfortunate that we have to make this decision, but it is clearly the right thing to do for our brand, our industry and our constitutional right. Thank you for your support.

Daniel Defense President and CEO Marty Daniel added, “Academy’s decision clearly segregates firearms by their appearance, which sends a dangerous message to our politicians that it’s acceptable to do so. We as an industry must stand and fight, together.”

From www.thefirearmblog.com:

Academy Sports + Outdoors, a southern US sporting goods chain is reportedly pulling modern sporting rifles from their shelves in the wake of the attack in Orlando. According to Redit user Potato_Muncher the move to pull rifles from the display rack was at the request of the corporate offices in Texas. According to u/Potato_Muncher the rifles will still be available for sale but not on display leading many buyers to believe that there are no rifles available.

TFB also received information from a Academy employee that requested to remain anonymous that there are even more changes. Our informant stated that Academy Sports corporate hosted a conference call requesting all modern sporting rifle lighters and other gifts are being pulled from the shelves along with all the airsoft and bb guns resembling an “assault rifle”.

The most shocking development is that the conference call outlined a new policy requiring any sale of more than 10 boxes in a caliber that Academy deems an “assault rifle caliber” will require the buyer to furnish personal information that Academy is planning on keeping in a database, other employees have stated that they were just directed to “report the transaction” with no clear outline on how to do so.

TFB reached out to Academy Sports’ media department and has not received comment at this time, we will update as we learn more information.